# TRAI ## What is TRAI? *** TRAI stands for the **Telecom Regulatory Authority of India**. It is a regulatory body established by the Government of India to **oversee and regulate** the telecommunications industry in the country. **TRAI's responsibilities** include ensuring fair competition, protecting consumer interests, and promoting the growth and development of the **telecom sector**. It **sets standards** for service quality, addresses consumer grievances, and works to create a favorable environment for investment and innovation in **telecommunications**. ## Latest regulations issued by the Telecom Regulatory Authority of India (TRAI) concerning telecom resources and commercial communications. *** ### TRAI Targets Spam Calls: TSPs Must Take Action In a recent conference, TRAI **highlighted** the issue of spam calls overwhelming networks through PRI, SIP, and other telecom resources. To address this, TRAI has **issued** strict directives demanding immediate action from Telecom Service Providers (**TSPs**). #### Here Are The Key Directives TSPs Should Adhere To: *** * Starting from 1st Sep 2024, no URL or APK links are allowed in messages unless whitelisted. * Promotional and marketing calls are prohibited unless made through the authorized 140 series and migrated to an online DLT platform by 30th September. * Unauthorized promotional calls will lead to blacklisting and cybercrime reporting. * Calls should only be made with valid opt-in proof that is less than 6 months old. * Calling DND-registered numbers without authorization is strictly prohibited. * Pre-recorded voice messages are strictly prohibited. Non-compliance with these directives **will result** in serious consequences for your business. As a valued user of NeoDove, your **prompt action and compliance** with these regulations are vital. Please **review** the documents attached and take the **necessary action**. {% embed url="" %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.neodove.com/admin-portal/marketplace-ivr/trai.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.