# TRAI ## What is TRAI? *** TRAI stands for the **Telecom Regulatory Authority of India**. It is a regulatory body established by the Government of India to **oversee and regulate** the telecommunications industry in the country. **TRAI's responsibilities** include ensuring fair competition, protecting consumer interests, and promoting the growth and development of the **telecom sector**. It **sets standards** for service quality, addresses consumer grievances, and works to create a favorable environment for investment and innovation in **telecommunications**. ## Latest regulations issued by the Telecom Regulatory Authority of India (TRAI) concerning telecom resources and commercial communications. *** ### TRAI Targets Spam Calls: TSPs Must Take Action In a recent conference, TRAI **highlighted** the issue of spam calls overwhelming networks through PRI, SIP, and other telecom resources. To address this, TRAI has **issued** strict directives demanding immediate action from Telecom Service Providers (**TSPs**). #### Here Are The Key Directives TSPs Should Adhere To: *** * Starting from 1st Sep 2024, no URL or APK links are allowed in messages unless whitelisted. * Promotional and marketing calls are prohibited unless made through the authorized 140 series and migrated to an online DLT platform by 30th September. * Unauthorized promotional calls will lead to blacklisting and cybercrime reporting. * Calls should only be made with valid opt-in proof that is less than 6 months old. * Calling DND-registered numbers without authorization is strictly prohibited. * Pre-recorded voice messages are strictly prohibited. Non-compliance with these directives **will result** in serious consequences for your business. As a valued user of NeoDove, your **prompt action and compliance** with these regulations are vital. Please **review** the documents attached and take the **necessary action**. {% embed url="" %}