# Campaign Lead Report

This report provides **insights** into the progression of leads across various statuses for each campaign.&#x20;

It **tracks** how leads advance from one stage to another, **highlighting trends** in movement.&#x20;

By **analyzing** this data, the report **reveals** which campaigns are most effective in converting leads.&#x20;

It also **identifies** potential bottlenecks where leads may be stalling.&#x20;

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Ultimately, the report helps in **optimizing campaign performance** by offering a clear picture of lead transitions.
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### To view the Campaign **Lead Report,** follow these steps:

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1. Go to the "**Reports**" option from the left-hand tab of your screen.

<figure><img src="https://2103666731-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MJasmeOMeAJhTVh0M75%2Fuploads%2FlWyEhjp9QGDd0OekPch8%2Fimage.png?alt=media&#x26;token=56b3bf44-484f-4fbe-8cdc-89925761bad8" alt=""><figcaption></figcaption></figure>

2. A new window will appear, where you need to **click** on the second last option from the top that is the **"Campaign Lead Report**".

<figure><img src="https://2103666731-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MJasmeOMeAJhTVh0M75%2Fuploads%2FDzXg7pZA8OXMdN6dsn3t%2FCampaign%20Lead%20Report.png?alt=media&#x26;token=5bdc691b-16d3-4fa5-b434-4c737c13d6cf" alt=""><figcaption></figcaption></figure>

3. Then another window will appear with the **complete lead status details** of each and every campaigns.

<figure><img src="https://2103666731-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MJasmeOMeAJhTVh0M75%2Fuploads%2FLOHvMtbAmmXOqi1JRusG%2FCampaign%20Lead%20Status.png?alt=media&#x26;token=db6214bb-5388-4736-81fd-f80652ed94f5" alt=""><figcaption></figcaption></figure>

### The data can be further filtered for better analysis:

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1. **Campaign Wise:**

<figure><img src="https://2103666731-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MJasmeOMeAJhTVh0M75%2Fuploads%2F6z6Wgj4mmSoV9TqUhcGh%2FCampaign%20Wise%20lead.png?alt=media&#x26;token=15ba29bf-69c5-4348-9f04-7b31a7f866c2" alt=""><figcaption></figcaption></figure>

### Campaign Lead Report Download or Share:

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The data from the campaign lead report can also be **downloaded** for further analysis or record-keeping.&#x20;

It can be **shared** with others in **various formats**, such as Excel, PDF, JPG or CSV, making it convenient for collaboration and reporting.&#x20;

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This **flexibility** allows managers to **distribute insights** across teams or to higher management, facilitating informed decision-making.&#x20;
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Additionally, it ensures that the **performance metrics** can be reviewed or audited as needed.

<figure><img src="https://2103666731-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MJasmeOMeAJhTVh0M75%2Fuploads%2F567yjAM0gdvlXlRfZnzF%2FCampaign%20Lead%20Report%20Share.png?alt=media&#x26;token=854dcc14-5f94-4cc4-bf19-6c81f10e2890" alt=""><figcaption></figcaption></figure>

### Campaign Lead Report View Option:

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This option allows you to **customize the visibility** of specific columns on the dashboard for your analysis.

You can select or unselect particular columns based on the data you want to **focus** on in the report.&#x20;

This **flexibility** ensures that only the **relevant information** is displayed or shared, helping you tailor the report to **meet your specific needs**.&#x20;

By selecting columns according to your **requirements**, you can streamline your analysis and make data-driven decisions more efficiently.

<figure><img src="https://2103666731-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MJasmeOMeAJhTVh0M75%2Fuploads%2F2ugNh8X4IJtoRX9m6db8%2FCampaign%20Lead%20Report%20View.png?alt=media&#x26;token=c82be5fd-ff9e-4e5c-aefc-656cbb3448ba" alt=""><figcaption></figcaption></figure>
