# Pipeline {% embed url="" %} The pipeline plays a **crucial role** in the creation of campaigns and the management of leads. It serves as the **backbone** for organizing and streamlining the **lead journey**, from initial capture to eventual conversion. {% hint style="success" %} To input data into NeoDove, users must **create** a campaign. However, creating a campaign requires setting up a **pipeline** with a lead journey. {% endhint %} If users have **multiple purposes**, they can create **multiple pipelines** accordingly. Each campaign created will be associated with a **specific pipeline**, aligning with the intended purpose and ensuring data population within the **designated pipeline**.
### Let us explore how to create a Pipeline: *** 1. **Log in** to your NeoDove account ( ) 2. Need to click either on the "**Settings**" option or "**Manage Users**" option.
3. Once **clicked** on any of the options, it will redirect to a window with **nine sections** but predominantly showing the "**Manage Users**" section.
4. Then, need to click on the "**Pipelines**" option just in between the "**Preference**" and "**Profile**" options.
5. A default **Pipeline** would be visible along with the **default** Stages, Tags and Transitions. 6. In order to **add** or **customize** any stages need to click on the **"+"** button inside the stages.
7. An "**Add Stage**" option will pop-up where we need to add the **stage name** which we want to create in the **lead journey**.
8. After clicking on **create**, the particular **Stage** will get created with a **pop-up** on the top of the screen.
9. Now, to further **add tags** and **transitions** to the stages, select any **stage**.
10. Choose the **transitions** of our choice. 11. We can add as many **Tags** as we want and then press **Enter**. **E.g. -** hot, cold, warm (We can **assign** different tags to different stages). 12. We can edit the **Stage Name** and even the **Pipeline Name** also can be edited.
13. After the **editing part**, we need to click on the "**Save**" button from the top right corner of the **screen**.
{% hint style="success" %} Once a **pipeline** is created and set up, it can be **edited** or **customized** at any time to adapt to changing business needs or requirements. {% endhint %} Additionally, if users wish to create a new pipeline, they can do so by clicking on the "**Create Pipeline**" option located in the top right corner of the screen. This **flexibility** allows users to continuously refine and optimize their **lead management processes** to achieve better results.
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