# How to create a campaign? {% hint style="success" %} A **campaign** is a folder which stores a group of leads that are targeted based on the specific type of calling to be conducted. {% endhint %} {% embed url="" %} ## Steps: *** 1\. **Log into** your NeoDove account ([https://connect.neodove.com/](https://app.neodove.com/)). 2\. Go to the **Pipeline** section, present on the left side-bar of your screen. 3\. Select the **Pipeline type** where we want to create the campaign.
4. Click on the '**Create Campaign'** button on the top right-hand section of your screen.
5\. Fill in the basic details required to create a campaign in the '**Basic details form'** available. *** * **Campaign Name -** Name of the campaign. * **Pipeline Type -** Select the pipeline type. * **Who will be managing this campaign -** Select and appoint a campaign manager who will oversee and manage the campaign. * **Select Agents -** Allocate executives or users to the campaign who will be responsible for handling and among whom the leads will be distributed. * **Lead Distribution Settings -** Different types of lead distribution settings are available, enabling the system to distribute leads among users based on the selected options. * **Campaign Priority -** Select a suitable priority for your campaign based on the method of targeting leads. (Executives will receive high-priority campaigns first if they choose to call leads in order of priority). * **Lead Duplicacy Settings -** Different types of Lead Duplicacy settings refer to the configuration that dictates how the system handles duplicate leads.
6\. Once the form is complete, Click on the '**Create**' button present below. 7\. Then, the campaign will get **created** and it will give us an option to either "**Upload Leads**" or to "**Create an Engagement Form**"
{% hint style="success" %} **Note:** The users assigned to a specific campaign will receive the leads directly in their **NeoDove mobile application.** {% endhint %}