# How to create a campaign?

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A **campaign** is a folder which stores a group of leads that are targeted based on the specific type of calling to be conducted.
{% endhint %}

{% embed url="<https://youtu.be/ryVTkia2zvA>" %}

## Steps:

***

1\. **Log into** your NeoDove account ([https://connect.neodove.com/](https://app.neodove.com/)).

2\. Go to the **Pipeline** section, present on the left side-bar of your screen.

3\. Select the **Pipeline type** where we want to create the campaign.&#x20;

<figure><img src="/files/lmXMSiWMmqYlraTGkcm9" alt=""><figcaption></figcaption></figure>

4. Click on the '**Create Campaign'** button on the top right-hand section of your screen.

<figure><img src="/files/EfxMC6Au4oQgTARzoobu" alt=""><figcaption></figcaption></figure>

5\. Fill in the basic details required to create a campaign in the '**Basic details form'** available.

***

* **Campaign Name -** Name of the campaign.
* **Pipeline Type -** Select the pipeline type.
* **Who will be managing this campaign -** Select and appoint a campaign manager who will oversee and manage the campaign.
* **Select Agents -** Allocate executives or users to the campaign who will be responsible for handling and among whom the leads will be distributed.
* **Lead Distribution Settings -** Different types of lead distribution settings are available, enabling the system to distribute leads among users based on the selected options.
* **Campaign Priority -** Select a suitable priority for your campaign based on the method of targeting leads. (Executives will receive high-priority campaigns first if they choose to call leads in order of priority).
* **Lead Duplicacy Settings -** Different types of Lead Duplicacy settings refer to the configuration that dictates how the system handles duplicate leads.

<figure><img src="/files/6b99Yab9YLaIGSrFiUZ5" alt=""><figcaption></figcaption></figure>

6\. Once the form is complete, Click on the '**Create**' button present below.&#x20;

7\. Then, the campaign will get **created** and it will give us an option to either "**Upload Leads**" or to "**Create an Engagement Form**"

<figure><img src="/files/P8WFb4U2AhoXIFXqOewB" alt=""><figcaption></figcaption></figure>

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**Note:** The users assigned to a specific campaign will receive the leads directly in their **NeoDove mobile application.**
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