# WhatsApp API Services ## What is WhatsApp API? *** WhatsApp Business API, **launched** by Facebook in 2018, allows businesses to Broadcast & receive Unlimited messages. It is a **service** which businesses can use for the enhancing the **engagement** with their customers for multiple purposes be it is marketing or customer service. Businesses can **handle everything** on the most active platform for **communication**, WhatsApp. {% hint style="success" %} WhatsApp API services allow businesses to **integrate** the WhatsApp messaging platform into their own NeoDove account. {% endhint %} This integration **enables** businesses to send and receive messages, automate responses, provide customer support, and create leads directly through WhatsApp into a **specific campaign** of your NeoDove account. ### Features of Whatsapp API Services *** Get closer to your prospects by **connecting** with them on WhatsApp. With WhatsApp API, you can **send 1000s of messages**, with a click! 1. Bulk WhatsApp 2. Dedicated Platform 3. WhatsApp API 4. Live Chat 5. Dedicated Support ### Benefits of Whatsapp API Services *** 1. Seamless **communication** with customers. 2. **Automate** the reply through **chatbot** by setting up the prompt. 3. Can automate any **message template** to trigger to customers as per the **disposition**. 4. Can **generate** a lead within NeoDove from Whatsapp API **response**. 5. Can run any **campaigns** and automate it to a specific **customer data**. 6. Drive **efficiency** and save a lot of time and efforts. 7. Can be used as one of the **best Marketing Technique**. 8. Monitor and analyze the **report exported** from Whatsapp API. ### Difference between Business WhatsApp and WhatsApp API Marketing *** #### Business WhatsApp: 1. This is just another Mobile application to run WA 2. Can add business details like, address, brochures, products, prices etc. 3. Can be active across 4 screen (Web WhatsApp) #### WhatsApp API Marketing Solution: 1. This is a solution provided by Meta to interact with thousands of our users in one go. 2. Helps to automate the customer journey over WA. 3. Can have multiple agents who can use one portal to respond to messages. ### Terminologies: *** 1. **Live Chat -** Have multiple team members to drive Live Chat Support on the Same WhatsApp Business Number. Filter Chats according to tags, campaigns and attributes for Smart Agent Chat Routing. 2. **Broadcast Messages -** You can simply Import all your Contacts and Broadcast Approved Messages Instantly. See real-time analytics on the AiSensy Platform for delivered, read rates and more. 3. **Template message categories -** WhatsApp Conversations are Charged depending on the category of Template message & vary as per the receiver's country. ### Prerequisites for WhatsApp Business API *** **Following are the prerequisites you must match in order to apply for the WhatsApp Business API on META:** 1. **Business website -** A business website is a must to get access to the WhatsApp Business API. 2. **A fresh phone number -** You need an active phone number that isn't currently registered with any of the WhatsApp accounts. You can use an old phone number too but you'll have to permanently delete the WhatsApp App/Account active on it. 3. **Verified Facebook business manager account -** You should have your Facebook Business Manager Account verified to get complete access to WhatsApp Business API! To get your Facebook Business Manager Verified, you must have these documents: * **Legal Details Of Your Business** (business name, address, contact info) * **A legal document containing the Legal Name of the Business** as well as Legal Address, preferably a GST or Bank Account Statement. * **A working website for your business**. The website must mention at its footer the exact Legal Business Name (as cited in the documents). * **Proof of access to the business such as official Business email** (email with the same domain as your website). Once you have these things ready, you're set to **apply** for WhatsApp Business API. {% hint style="success" %} By integrating WhatsApp API services with NeoDove, businesses can unlock a range of **benefits** that enhance customer engagement, streamline operations, and drive overall business growth. {% endhint %}