# Lead Distribution Settings

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This option is crucial as it allows you to **customize** lead distribution according to your preferences.
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There are three different '**Lead Distribution Setting'** options available:

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1. AI Assignment
2. Equal Assignment
3. Conditional Assignment

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1. **AI Assignment:** This option allows you to keep the leads in a bucket. After uploading, all the leads will be in an unassigned or open stage. Leads are delivered to users on a first-come, first-served basis. Users who actively make calls will receive leads, while those who do not won't get any.
2. **Equal Assignment:** This option will distribute the leads equally among all the users present in that particular campaign. Each user will receive a fair share of the leads.
3. **Conditional Assignment:** This option allows you to distribute leads based on specific conditions. You can set conditions based on different column's values from the data to distribute leads either to a specific user or a group of users.

<figure><img src="https://2103666731-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MJasmeOMeAJhTVh0M75%2Fuploads%2FO4zqtcebigfJ66us8e92%2FConditional%20Assignment.png?alt=media&#x26;token=f6afd1e1-f019-42ca-90a1-29de4f4f3df3" alt=""><figcaption></figcaption></figure>

In this setting, identify a '**Column Name**' or '**Field Name**' from your data, specify a **value** in the '**Option 1**' section, and assign the lead either to a specific user by selecting their **name** based on the value of that column from the data or select the **group of users** whom all you want to assign the specific data value.

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**For e.g.,** if you have a lead where **language** is Hindi and you want such leads to be shared between 2 people and leads speaking in English should get **distributed** between all users of the campaign, then this can now be **achieved** by selecting the designated users against a **condition** and new leads will start getting **equally distributed** between the selected users whenever the condition matches.
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Configure **multiple conditions** for lead distribution based on **specific criteria**. For leads not meeting any conditions, assign them to a specific user using the '**Otherwise assign lead to**' option, and save the settings by clicking '**Update**.'

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**Note:** Set up lead distribution settings **before** uploading data, allowing the system to efficiently assign leads to users based on **specified criteria** or **conditions** in the campaign.
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